New French vegan group spreads it is gallic roots in UK with plant-based meals

La Vie launched within the UK 12 months in the past and its merchandise can be found at Sainsbury’s, Waitrose, Planet Organic and Ocado. As a part of its progress plans, chief govt Nicolas Schweitzer mentioned it’s working to safe listings with different main supermarkets, equivalent to Tesco.

It can also be trying to increase €1million (£860,000) from traders utilizing crowdfunding web site Crowdcube to fund new product improvement and analysis. The fundraising spherical will shut on the finish of September.

Since it was based in  2019, La Vie has raised greater than £21million from enterprise capital teams equivalent to Seventure and Bleu Capital, in addition to angel traders like Star Wars and Black Swan actress Natalie Portman.

Schweitzer mentioned La Vie “might one day go public” and stage a inventory market flotation. The group can also be taking a look at supplying restaurant chains equivalent to Burger King and prepared meal producers.

Schweitzer added that whereas its focus is on the UK and Europe, it has ambitions to develop additional:

“We have the potential to be a global brand.”