Air fryer gross sales proceed to soar as households look to avoid wasting vitality – Lakeland
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ir fryers have maintained their spot as far and away the most well-liked kitchen gadget for Britons this yr, whereas breadmakers and the tablecloth are disappearing from mealtimes, in line with a report.
Annual gross sales figures from Lakeland present gross sales of air fryers had been up 1,175% on final yr – after they had been already hovering in recognition – as households proceed their efforts to avoid wasting vitality on commonplace ovens.
The retailer stated: “In previous years, their popularity could be attributed to consumers seeking healthier cooking options and fast cooking times.
“However, with the cost-of-living crisis continuing, air fryers have a renewed appeal as an efficient alternative to oven cooking.”
As routines normalise and households transfer previous lockdown hobbies, sourdough starters have been left uncared for and breadmakers have misplaced floor
Two different merchandise that “shaped the year” had been heated airers – with gross sales up 51% – and heated textiles, equivalent to heated throws and ponchos, Lakeland stated, once more as households introduced in devices as a substitute for costly dryers and central and electrical heaters.
The retailer’s Trends Report 2023 stated: “Heating the human and not the home has been the mantra for many of us this year.
“As people sought out more energy-efficient and cost-effective ways of keeping warm this winter, sales of heated textiles – particularly throws – soared.
“With running costs from as little as 5p per hour, our product range offers consumers a budget-friendly alternative to using central heating.”
Meanwhile, gross sales of conventional ovenware fell by 14% as households moved away from oven-based meals, and gradual cooker gross sales noticed a slight 3% dip as customers invested in air fryers over most different home equipment.
More considerably, breadmaker gross sales took a big 37% tumble after a surge throughout the pandemic.
“As routines normalise and households move past lockdown hobbies, sourdough starters have been left neglected and breadmakers have lost ground,” the report stated.
“Additionally, with the multifunctional air fryer going from strength to strength, customers may be using these devices to bake instead.”
Sales of tablecloths fell by 24% yr on yr, which Lakeland put all the way down to “more casual dining being the norm, and as the cost-of-living crisis rolls on, consumers are prioritising their spending on essential kitchenware and home goods”.