TV star George Lamb launches ‘world’s first guilt-free beer’ with London brewery
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ig Brother star George Lamb and a south London brewery have launched what claims to be the world’s first offset-free carbon adverse beer.
TV host Lamb, 43, says drinkers can now take pleasure in a pint “guilt-free” whereas additionally serving to the setting.
He is co-founder of Wildfarmed, a regenerative farming enterprise, which supplied barley to create Gipsy Hill Brewery’s new Swell Lager and Trail Pale.
Lamb, from Dalston, east London, informed the Standard: “Wildfarmed was born out of a desire to fix our broken food system, ensuring it works for both people and the planet.
“We have developed our regenerative farming standards to ensure farming and food is part of the solution rather than the problem.
“Our partners Gipsy Hill Brewery also recognise the need to change the way we’re doing things.
“We couldn’t be prouder that our regenerative barley has been chosen to help create this offset-free carbon negative beer.
“The proof is in the pint, and we hope that other businesses will see this and make the change to adopt genuine regenerative practices within their supply chain, rather than offsetting.”
Gipsy Hill Brewery’s new Swell Lager and Trail Pale
/ Gipsy HillGipsy Hill’s beers are brewed utilizing barley grown by regenerative farming and hops, which have been recaptured and reused.
It means every pint removes extra greenhouse gases from the environment than it produces.
Lamb says it’s the first time {that a} brewery has produced a carbon-negative beer with out utilizing carbon offsetting, a controversial course of the place companies cut back the carbon footprint of merchandise by actions unrelated to their manufacturing – for instance planting bushes in one other a part of the world.
Gipsy Hill’s newest beers have carbon footprints of -40g CO2e for Swell Lager and -30g CO2e for Trail Pale per pint respectively – round ten occasions lower than typical pint of economic lager or craft IPA.
Sam McMeeken, co-founder of Gipsy Hill Brewery, stated: “Making great quality beer has been our obsession for 10 years, but I felt we had to find a way to do it more sustainably.
“Great beer should be guilt-free.”
Edd Lees, co-founder at Wildfarmed, added: “We’re thrilled to be working with Gipsy Hill to create a beer that not only tastes great, but is great for the planet too.”