£2 bottle of grocery store wine wins ‘worldwide competitors’ in TV experiment
A bottle of wine that was reportedly purchased from an area grocery store and value little greater than £2 has gained a world competitors, a Belgian TV present has claimed.
The wine was submitted to the competitors as an experiment by the Belgian programme that got down to take a look at the juries in this sort of competitors.
The programme ‘On n’est pas des pigeons‘ (We aren’t suckers) stated it submitted what it known as the “worst wine from a supermarket” to the Gilbert et Gaillard international competition – and producers have been surprised to study that it gained a prime award.
The bottle value solely €2.50 (£2.15), with the programme’s producers allegedly changing its label with a faux eye-catching one containing a dove (a nod to the the present’s identify) and even the colors of the programme.
They stated they renamed the wine Le Château Colombier.
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Entry to the competitors value €50 plus €20 for an evaluation of the wine to search out out its actual composition, though on this case the programme despatched in a faux report.
The jury’s evaluation described the combined wine as “smooth, nervous and rich palate with clean, young aromas that promise a pleasant complexity. Very interesting”.
The programme stated that it had carried out the experiment as a result of for a lot of of those competitions the juries weren’t specialists however volunteers who had utilized to be on the jury.
It revealed that considered one of its editors had beforehand volunteered for the same competitors and found that there was not one actual professional on his jury desk.
It says that such competitions are influential with any bottle of wine carrying a medal or an award on its label usually having fun with a 15 per cent improve in gross sales.
For this cause, it really useful as dependable the ‘Concours Mondial de Bruxelles‘ (Brussels International Competition), the place the prizes have been awarded by real oenology professionals.
On social media, one Twitter consumer defined: “No one takes the Gilbert et Gaillard contest seriously in the international wine markets. Serious competitions are blind — the bottle or label is not displayed. In addition, there is no rule that 2.5 euros will be bad for wine, the ex-winery sales price of most of the wines sold as “good” in the market does not exceed 3-4 euros. [After] import costs, shipping, taxes, dealer’s share etc, unfortunately it is sold to the consumer for very high prices.
“In my opinion, that is nothing greater than an promoting marketing campaign created to draw consideration to such competitions as G&G.”